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Showing posts with label Nilayo. Show all posts
Showing posts with label Nilayo. Show all posts

Tuesday, August 24, 2021

Rite Foods Unveiled As Sponsors Of The Great Abeokuta 10KM Race

Nilayo Sports Management Limited, organizers of the Great Abeokuta 10KM Race has announced Rite Foods Limited as the headline sponsor of the race.

Mr. Bukola Olopade, the Chief Executive Officer of Nilayo Sports Management Limited said "We are delighted to announce Rite Foods Limited as Headline sponsor of the second edition of Great Abeokuta 10KM Race.

This partnership also perfectly coincides with the concept of this edition which is to be ran solely by Nigerians".

"All runners will have the ultimate dollar prize to contest for, this event will mark itself as Nilayo Sports will be organising a road race without foreign runners for the very first time."

"We felt that it is important to push the Nigerian narrative, that is why we also themed this year's race "Naija, race for homeland; it's necessary to showcase the dynamism of our strength as a nation of great people who are committed to excellence in all human endeavors".

Boluwatife Adedugbe, Assistant Brand Manager, Rite Foods LTD. Said "The event is going to be extremely memorable; attendees are going to be treated to a refreshing experience with the fantastically array of quality products strategically positioned at all race points in following through with an experience like never before.

"This strategic partnership with Nilayo Sports fits perfectly with promoting the proudly Nigerian narrative with Rite Foods being a pioneer of the "Proudly Nigerian and Truly World Class Narrative" in the FMCG industry which is significant to the event essence".

The Big Abeokuta 10KM Race is scheduled for 13th of November 2021, the route starts at Ake Palace and ends at the M.K.O Abiola International stadium, the event will feature a 10KM Race and a Wheelchair category.

The race is greatly supported by the Ogun State government, other sponsors include Access Bank, Kenya Airways, Suzuki, Ecogas and IBD Hotels.

About Rite Foods: Rite Foods Limited is a truly world class, proudly Nigerian Foods and Beverages manufacturing company which began food production in March 2008, Rite Foods is a major player in the sausage segment of the food industry and is gradually gaining market share in the soft drinks and energy drinks' segment of the beverage industry in Nigeria.

Rite Foods Limited manufactures under high ethical standards and hygienic conditions to produce quality products that are fit for consumption.

About Nilayo Sports Management Limited: Nilayo Sports Management Limited is a sports management and marketing company based in Lagos, Nigeria, Nilayo has worked with some of the biggest names in the world of sports including World Athletics, Confederation of African Athletics and Athletics Federation of Nigeria.

Nilayo organises several sporting events across the country, which include Access Bank Lagos City Marathon which is the biggest Marathon in Africa and elite labelled by World Athletics, Great Abeokuta 10KM Race, Africa's foremost Ultra Race, the Valuejet IAU African Championship, a 50KM Ultra Race held in Remo, Ogun State among others.

Wednesday, April 7, 2021

Ijebu Heritage Half Marathon Get AIMS certification

 Ijebu Heritage Half Marathon Get AIMS certification 

The Association of International Marathons and Distance Races (AIMS) has certified the Ijebu Heritage Half Marathon.

CEO of Nilayo Sports Management, Hon. Bukola Olopade confirmed the AIMS certification even as he noted that the Ijebu Heritage Half marathon will be one of the few races to receive the top grading from AIMS even before the maiden edition. He said, “We at Nilayo are extremely glad to be having the measurement done for the Ijebu Heritage Half marathon. It further goes to show the professionalism which we do our races. This race would have an AIMS certificate right from the beginning before the race commences.” 

Norrie Williamson, World Athletics Routes Marker said the measurement of the routes in Ijebu was not a problem as the Ijebus were very friendly during the exercise. He said, “It was absolutely fantastic and the people are so friendly once they understand what you are trying to do so measurements was not a problem and it’s an interesting route” 

The world-renowned marathons and road races route measurer said runners will enjoy the routes as it will give them a unique Nigeria experience. “The 10KM will be a very fast 10KM and something worth trying, again and again, it gives you the Nigeria experience and what more can you ask for” 

Hon. Olopade expressed appreciation to the Ogun State government for their unflinching support towards the Ijebu Heritage Half marathon race right from its conception. “We thank the Ogun State government through the ministry of sports for also endorsing and supporting this race in so many ways,” he said. 

The Ijebu Heritage Half marathon is scheduled to hold on July 17th, 2021.

Wednesday, December 9, 2020

Nilayo Sports Management Limited To Unveil Suzuki CFAO As Official Automobile Partner For Abeokuta 10km Race, ValueJet Remo Ultra Race

 *Nilayo Sports Management Limited To Unveil Suzuki CFAO As Official Automobile Partner For Abeokuta 10km Race, ValueJet Remo Ultra Race*

Bayo Adegboyega

Nilayo Sports Management Limited, organizers of the Abeokuta 10 KM Marathon and the Remo Ultra Race will on Friday, December 11 Unveil Suzuki CFAO as the official automobile partner for the 2021 edition of the Abeokuta Marathon and the Remo Ultra Race.

Managing Director of NSML Bukola Olopade confirmed that the unveiling will come up on Friday at a Press briefing at the Suzuki headquarters in Victoria Island, Lagos starting from 10am

According to a statement, representatives of the automobile company and Nilayo Sports Management Limited will be present at the Press briefing where details about the events will be revealed.

The two events began in 2019 with 21-year-old Kenyan athlete Biwott Kemboi dictating the pace at the Abeokuta 10km race winning the $5,000 prize money after completing the race in 28 minutes and 16 seconds.

In the category for Nigerian winners, Emmanuel Gyang won N1,000,000 first prize in the male category and fourth overall having crossed the finish line in 31 minutes and one second, Fadekemi Olude went home with N1,000,000 first prize in the home athletes female category after completing the race in 37 minutes and 29 seconds.

Mbolekwa Thobile of South Africa won the men version of the Remo Ultra Race, while his compatriot Mbanjwa Sanelisiswe emerged the winner of the female version.

Despite the glamour and the success recorded in the first editions, Nilayo Sports Management Limited has promised to take the second edition to a bigger and better pedestal.

Nilayo Sports Management Limited are the right owners of the Prestigious Access Bank Lagos City Marathon, they were also recently appointed by the Kaduna State Government as the consultant for the first ever Kaduna Marathon

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